Privacy Policy

Last updated: October 2025

At .what.if. – Ubiquitous BI, Unipessoal LDA (“.what.if.”, “we”, “our”, or “us”), we are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our website, register for our training sessions, or engage in our consulting services.

1. Who We Are

.what.if. – Ubiquitous BI, Unipessoal LDA
Póvoa de Vrazim, Portugal
Email: info@whatif.pt
Website: www.whatif.pt
Data Controller: .what.if. – Ubiquitous BI, Unipessoal LDA

2. Information We Collect

We only collect the information that is necessary to provide you with our services, communicate effectively, and comply with our legal obligations.

We may collect:

• Identification details – full name, institutional affiliation, job title.
• Contact information – email address, phone number (if provided voluntarily).
• Professional details – information relevant to your training or consulting engagement (organization, department, area of expertise).
• Payment information – when purchasing training sessions or consulting services (processed securely by third-party payment providers).
• Technical data – IP address, browser type, and cookies (for website functionality and analytics).

We do not collect sensitive data unless strictly necessary for contractual or legal reasons.

3. How We Use Your Data

We process your data to:

• Provide and manage training sessions and consulting services.
• Share learning materials, resources, and follow-up content.
• Respond to your queries, support requests, or feedback.
• Manage payments and invoices.
• Comply with legal and regulatory requirements (e.g., accounting, tax).
• Improve our services and user experience.

Your personal data will never be sold or used for unsolicited marketing.

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Contractual necessity – to deliver the services you have requested.
• Legitimate interest – to maintain and improve our services.
• Legal obligation – to comply with Portuguese and EU regulations.
• Consent – for optional communications such as newsletters or feedback surveys (you can withdraw consent at any time).

5. Data Sharing

We may share limited personal data only with trusted third parties that support our operations, such as:

• Payment processors (for secure transactions)
• Online conferencing providers (for live sessions)
• Cloud storage and IT service providers (for secure data hosting)

All partners operate under data processing agreements and comply with GDPR.
We do not share your data with unrelated third parties or for advertising purposes.

6. Data Retention

We keep your personal data only as long as necessary to fulfill the purposes outlined above:

• Training and consulting records: up to 5 years after service delivery.
• Financial and accounting data: 10 years, in line with Portuguese law.
• Email communications and non-contractual data: 2 years, unless you request deletion sooner.

After these periods, data will be securely deleted or anonymized.

7. Your Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with the Portuguese Data Protection Authority (CNPD)

To exercise your rights, contact us at info@whatif.pt.
We will respond to all valid requests within 30 days.

8. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, and regular security monitoring.
While no online service can guarantee absolute security, we continuously work to ensure the highest level of protection.

9. Cookies

Our website uses cookies to ensure proper functionality and improve user experience.
You can manage or disable cookies through your browser settings at any time.
For more information, please see our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect improvements or legal changes.
The updated version will always be available on this page with a new “Last updated” date.
Substantial changes will be communicated via email or website notice.

11. Contact Us

For questions about this policy or data protection matters, please contact:
info@whatif.pt
Attn: Data Protection Officer – .what.if. – Ubiquitous BI, Unipessoal LDA