Joana Nabais, PhD

CEO & Co-Founder of .what.if. | Program Director, Gestão de Dados e Tecnologias em Saúde

Joana Nabais is a scientist turned business intelligence leader — a bridge between data, health, and decision-making. With a PhD in Oncobiology, a Master’s in Genetics and Biomedicine, and a degree in Biotechnology, Joana combines deep scientific knowledge with a strategic data-driven mindset.

As the CEO and founder of .WHAT.IF., she leads initiatives that empower organizations to make smarter, evidence-based decisions. A certified Power BI and GDPR specialist, Joana has also completed advanced professional courses in Business Analysis Professional (CBAP) and Project Management (CAPM), complementing her strong background in analytics and leadership.

Over the past decade, Joana has trained more than 1,200 professionals, guiding them to harness the full potential of data through hands-on, applied Business Intelligence solutions.

Passionate about education and impact, Joana also founded:
🔹 PhDignity – supporting PhD candidates in conflict resolution and academic wellbeing.
🔹 FindSci – helping researchers navigate career transitions beyond academia.

Today, she proudly coordinates the Bachelor’s in Gestão de dados e Tecnologias em Saúde, a groundbreaking program jointly developed with Santa Maria Health School, ISEC Lisboa, and ISLA Santarém.
Her mission: to shape the next generation of professionals at the intersection of data, technology, and healthcare — building the future of intelligent decision-making in life sciences.